Many businesses in all industries use speech recognition technology with their CallRail call tracking software. Conversation Intelligence includes features like CallRail's Transcriptions which transcribes the audio of phone calls including deciphering between the agent and the customer, CallScore which uses Transcriptions to automatically mark calls as leads or not leads, and Automation Rules which tags calls based on keywords said by the agent or the customer.
Along with the basic uses, call recordings can be used for keyword research for SEO and paid SEM. Call recordings can also be analyzed for data to improve the sales or support process. Businesses can also use call recordings to improve the customer experience overall–online, on the phone, and after the sale.